Source: Digital Insights
A comical infographic about the hectic, never-ending day of a social media expert.
In an increasingly digital world, you might assume that Cyber Monday is poised to surpass Black Friday as the preferred discounted shopping event. Why physically go to a store when you can achieve similar discounts from the comfort of your own home. Let’s go to the charts…
Not only does Black Friday receive 4-5x the search volume on Google, the gap is widening. Although volume for “cyber monday” does appear to be growing, it will likely be years, or decades, before it has a chance to catch “black friday”. Perhaps we’ll see a different narrative on social media…
Although we have yet to hit Cyber Monday, it appears that social media chatter is much larger around Black Friday. Black Friday saw a gradual increase in discussion leading up to the actual day itself. There does not appear to be an increase in discussion around Cyber Monday. To be fair, I will update this post on Tuesday to reflect the discussion that took place on Cyber Monday. Unless the trends change dramatically in the next 48 hours, it appears that Black Friday is a much larger topic of discussion within social, in addition to search.
Prior to writing this, I had assumed Black Friday would hold an edge over Cyber Monday – but I did not expect it to be this big. Personally, I would much prefer to do my shopping from home, even if it means waiting an extra few days to receive the item in the mail. What I didn’t realize, is that I am the exception to the rule. As a marketer, it is important to plan for both events. However, at the current time it appears that Black Friday should be the top priority.
Poncho is a new weather app that sends you personalized weather forecasts each morning or evening. Tell Poncho when you wake up, how you get to work, and where you live and they will provide you with a daily weather recommendation. Poncho essentially takes one step out of the morning weather process. Rather than loading an app or a website, you can simply look at your text messages each morning.
After a few weeks of using Poncho, I would recommend others try it out. Currently the app is only available in New York City.
As a lover of Mexican food, I thought I’d take a look at which Mexican fast casual restaurants garner the most interest on search engines and social media. By utilizing Google Trends and Topsy (Twitter Analytics platform), I was able to pit Taco Bell, Chipotle and Qdoba against one another.
When it comes to Google Search volume, Taco Bell still appears to generate the most volume… However, what started as a 2:1 lead in 2004, is now a neck and neck race with Chipotle. Qdoba remains far off in the distance, but has shown consistent growth.
However, when using Google Trends’ Forecast feature, it actually looks like Chipotle is poised to surpass Taco Bell any day now.
When dealing with Tweets per day there is a similar story. Taco Bell and Chipotle are virtually tied with Qdoba in a distant third. The major Chipotle outlier was driven by their Halloween promotion which consisted of a $3 meal. Although the volume varies by brand and day, all three of these restaurants are active social media participants.
Social media and search engine volume are great tools for gauging interest in a brand, promotion, or event. Although Taco Bell still appears to have a slight edge when it comes to volume, Chipotle has narrowed the gap to a virtual tie. Despite Qdoba remaining a distant third, their volume continues to grow across both search and social.
And for the record – I enjoy all three of these restaurants.
Auto manufacturers are some of the largest advertisers in the U.S. marketplace. Trends across auto social media channels likely help tell a larger story. Below is a great inforgraphic from Unmetric that calls out some interesting tidbits:
- Audi has the largest following on both Facebook and Twitter
- Porsche achieves the highest level of engagement across all auto brands on Facebook
- The size of the car dictates the amount of Twitter followers
- Size of screen represents number of views of a channel on YouTube
- Volkswagen is the top auto brand on Pinterest in terms of re-pins