4 Key Elements Digital Leaders Need to Consider for Their Transformation Strategy
"Employees, especially young people, want more than a paycheck." - Melissa Mayer, Digital Leader and CEO of Yahoo!
When it comes to this level of transformation, it's the responsibility of the digital leader to steer the ship in the right direction and ensure everyone is on board to meet each challenge and negotiate every change on the path to success. If you're a digital leader in the midst of a significant change, here are the four things you should consider as part of your digital transformation strategy…
The mass adoption of digital thought comes with a host of changes, but fundamentally, as a digital leader, you should always remember that no matter the medium, business is business.
Rather than thinking of digitisation being a tangible layer hanging over your existing commercial processes, you must understand that new methods and technologies will force you to change the way your business operates at its core.
As such, you will need to be literate in the changes and opportunities that digital brings, re-thinking your business operation with key members from each department and filter these changes down through the company.
You still need to do business to make a profit so make sure you understand how to do so effectively in this new landscape.
Mentorship and education is key
The role of a digital leader isn't exclusive to making decisions and implementing new technologies. To ensure your business thrives in the digital climate, it's your responsibility to inspire your staff, giving them opportunities to upskill themselves on a regular basis, fostering an environment of continuous learning as a result.
Continuous, or lifelong learning, is essential to closing the digital skills gap and giving your business the tools to keep meeting new challenges with ease.
Innovation starts with you, so take the time to teach your team new skills and give them the chance to pick up new digital skills on an ongoing basis.
According to Simon Sinek: "Customers will never love a company until the employees love it first."
Digital thinking is about changing the culture of the company and the way it operates, not simply creating a technology-based band aid. Why? Well, because band aids fall off in the end. Technology is an enormous driver of digital transformation making it incredibly important, but if you don't nurture your company culture, it will fall flat.
Empower your staff giving each a say in the development of the company; think about the values you want the businesses to thrive on and communicate those values regularly. If everyone is happy, engaged and onboard, not only will the business become more resilient, but you will perform better, resulting in increased customer loyalty.
If you've implemented positive changes, transformed the business and nurtured your company culture, to push things to the next level, you'll need to encourage collaboration. To do so, try...
- Scheduling monthly cross-departmental meetings where members of different teams explain their roles in detail
- Examining which departments need to work together to meet particular digital business goals
- Holding weekly forums where on a rotational basis, different members of staff can get together to discuss any issues, ask questions about company processes and work together to share internal skills
Being a digital leader is a huge but ever rewarding responsibility. But, by considering the above elements and continuing to learn, you stand every chance of digital success.
Looking for additional inspiration? Check out these five must-read books for successful digital and IT leaders.
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