IFEMA – Feria de Madrid Av. del Partenón, 5 28042 Madrid (Spain)
DES | Digital Business World Congress 2017, the biggest international meeting on digital transformation, which will be held in Madrid on 23, 24 and 25 May, has revealed the structure for the event. The second edition of the forum, which analyses the trends and challenges that digitisation presents to companies, proposes a comprehensive approach, covering issues from technology for facilitating the change in model to company culture.
Talks from 180 outstanding international speakers aim to provide delegates with the necessary knowledge to deal with the transformation and development of new business models for their companies. "This year's congress brings together the main trends currently setting the pace in the digital transformation. Well known concepts such as Cloud Computing, IoT and Cybersecurity are joined this year by others such as Robotics, Blockchain and Artificial Intelligence," says Lluis Altes, Strategy Director at DES-Digital Business World Congress.
12 vertical forums and 6 seminars for different executive profiles
The 12 vertical forums will analyse the changes and challenges that each industry must face with regards to the digital transformation, looking at each one's particular characteristics and providing the experiences of real companies that have successfully developed new models. The case studies come from industries that include banking, retail, automotive, public sector and smart cities, pharma, telecommunications, tourism and energy.
DES-Digital Business World Congress offers CEOs, CIOs, CDOs, CMOs, political and public management leaders and HR chiefs 6 dedicated seminars for analysing and understanding the best executive practice for leading digital transformation processes. The event's three days will include the Leadership Summit, dedicated to managing directors, and the CIO Summit for IT executives that will include the participation of CxO Talks founder Michael Krigsman, who will drive conversations on digital leadership, from IT streamlining to identifying new business models, how to deal with innovation and interruption, etc. The Digital Marketing Planet, aimed at marketing directors, will include a special programme over the congress' three days; the HR Summit for human resources directors will discuss attracting and retaining talent in the digital era. Furthermore, this year, these seminars are joined by the CDOs Summit and the CFOs Summit discussing the specific issues faced by these roles within management committees when dealing with digital transformation processes.
Book your ticket now 35% off the normal price with the code DDdes17 on DES website.