Campaign planning is the act of putting togheter a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
- Build Consistent Results Overtime
- Build Your Brand
- Get Instant Feedback and Prevent further Mistakes
But To create a winning campaign you need to
- Understand what you are trying to achieve - leads, sales, branding ?
- Is there a business case? Use the BOSCARDET method to understand so
- Follow the Six Steps to deploy your campaign correctly
- Define Key Performance Indicators
- Define if you might have some blockages (web site, product etc etc)
What are the requirements?
- Basic Digital Marketing Knowledge
What am I going to get from this course?
- Learn how to Generate Tangible Results from your Campaign
- Fine Tune Your Marketing Campaign
- Learn how Compare the Results with your Analytics
Who is the target audience?
- Web Managers
- Web Owners
- Web StartUps
- Campaign Managers