Professional Diploma in Digital & Social Selling


Digital Marketing Institute

Start Date:

End Date:

Application Deadline:

Type

Professional training

Language of Instruction

English

Certifications & Titles

Professional Diploma in Digital & Social Selling

Study Options

Distance Learning

Fees

Regular fees: 1750 EUR

International Fees : 1750 EUR

Location

Marina House, 11-13 Clarence St, Dún Laoghaire, Dun Laoghaire, Co. Dublin

Dublin

Ireland

Start Date:

End Date:

Location

Ireland

Dublin

Type

Professional training

Application Deadline:


Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Professional Diploma in Digital & Social Selling have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you’ll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you’ll possess the skills to become a social selling superstar.

MODULE 1IntroductionUnderstand the concept of social selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.

MODULE 2Digital ResearchUsing social intelligence and social listening, you will learn how to monitor online interactions, read digital behavior and discover commonalities to later personalize your engagement.

MODULE 3Sales EnablementDiscover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.

MODULE 4CRMGain a solid understanding of the major concepts and applications of CRM and Social Collaboration and how those concepts align to core activities in the sales process.

MODULE 5Social ContentLearn how to use a variety of content creation tools that assist with the complete content creation process, from researching topics, to creating text and graphics, and proofing and editing your content.

MODULE 6Digital Sales MessagingLearn how to strategically craft communications to ensure all contact with clients are relevant, personalized and aligned with their personal or business objectives.

MODULE 7EngagementLearn how to manage large prospects and client bases with minimal effort. Discover engagement techniques and learn how to handle sales objections throughout the customer journey.

MODULE 8Social Account ManagementEstablish Key Performance Metrics that relate to the measurement of your social customer service. Leverage results to increase efficiency and assess opportunities that benefit your efforts.

MODULE 9Digital Sales LeadershipExplore how you can implement effective communication strategies to keep employees motivated and accountable for their individual digital & social selling strategies.

MODULE 10Integration & StrategyConduct an all-inclusive analysis, identifying information such as key trends in geos and top prospects. Leverage this insight to determine your selling goals and objectives.