Professional Training Digital Media & Marketing


Duke University

Start Date:

End Date:

Application Deadline:

Expired help

Type

Professional training

Language of Instruction

English

Study Options

Full Time

Fees

Regular fees: 2995 USD

International Fees : 2995 USD

Location

Durham, Sjeverna Karolina 27708

United States

Start Date:

End Date:

Location

United States

Type

Professional training

Application Deadline:

Expired help


The online, self-paced Digital Media and Marketing Certificate is designed for individuals ready to expand their skill set in today’s internet driven market.  Students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online from the industry’s most respected authors, speakers, and consultants. This intensive program is focused on the most critical areas of Internet marketing and is regularly updated to remain relevant in today’s rapidly shifting online marketplace.  It is considered one of the most in-depth programs available today at an estimated 350 hours of combined instruction/study time.

The online Digital Media and Marketing Certificate program is comprised of the following modules:

  • Introduction to Online Marketing
  • Internet Marketing Foundations
  • Search Engine Optimization (SEO) Practitioner
  • Content Marketing
  • Social Media Practitioner
  • Mobile Marketing Practitioner
  • Pay Per Click (PPC) Practitioner
  • Conversion Optimization Practitioner
  • Web Analytics Practitioner
  • Display Advertising
  • Email Marketing
  • Short Courses (Optional)