This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.
The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from common social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks.