Summer School, Digital Marketing Strategy


Harvard College

Start Date:

End Date:

Application Deadline:

Expired help

Type

Summer schools

Language of Instruction

English

Study Options

Full Time

Fees

Regular fees: 5495 USD

International Fees : 5495 USD

Location

1 Brattle Square #3, Cambridge

United States

Start Date:

End Date:

Location

United States

Type

Summer schools

Application Deadline:

Expired help


PROGRAM BENEFITS

  • Develop the skills to build an actionable digital strategy that aligns with your business goals
  • Examine how companies use different strategies to reach specific target audiences
  • Acquire a proven digital media framework that you can immediately implement
  • Identify the best way for your company to determine return on investment (ROI)
  •  Build buyer and influencer personas based on analyzing market research
  •  Discuss digital media challenges and learn from peers who face similar issues
  •  Expand your professional and personal digital networks

TOPICS COVERED

  • Broadening your understanding of the complete customer journey 
  • Delving into the fundamentals of diverse social media strategies 
  • Understanding the importance of inbound marketing 
  • Selecting the right resources for managing digital media
  • Exploring search engine marketing (SEM) and search engine optimization (SEO)
  • Understanding the risks of social media—responding to complaints, criticism, and crises
  • Determining the metrics of your business goals and building ROI into your media strategy
  • Making informed decisions about where to spend on digital—from social platforms to content to paid digital ads
  • Building and supporting digital communities
  • Considering next steps for you and your company

WHO SHOULD ENROLL

This intensive new program is ideal for those who are looking to understand the big picture of building and executing a digital media strategy. Students should be familiar with the various social media platforms, and have the ability to understand how business strategy applies to these digital marketing and media tools. This program is a variation of our previously offered Introduction to Digital Marketing, Social Media Marketing: Advanced Strategies and Tactics, and Advanced Digital Marketing: Media Strategy and Planning. If you have already taken any of these programs, we encourage to consider one of our other offerings.