10 Most Popular eCRM Tools: Pros and Cons.

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Rankings, study abroad, study advice

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Rankings, study abroad, study advice


Customers are the most important stakeholders in the success of any business. Maintaining good relationships is crucial to maintain a steady flow of revenue, and customers’ needs are changing. Attention spans are shorter and consumers are more connected, generating a new breed of consumer.

Retailers are increasingly adopting Electronic Customer Relationship Management (eCRM) systems to strengthen communication and keep up with the fluid needs of consumers. Selecting the most appropriate tool for your business can be hard. Below we’ll go weigh the pros and cons of the 10 most popular eCRM tools.

 

1. SALESFORCE

Pros:

  • Cloud-based, allowing employees to access the CRM from anywhere in the world.
  • Easy to use – user-friendly navigation bar separates tabs for simple navigation.
  • Customizable dashboard.

Cons:

  • Pricing can be too expensive for small and medium sized enterprises (SMEs).

 

2. ZOHO

Pros:

  • Easily integrates into existing apps, such as MailChimp, Google Apps, Microsoft Outlook.
  • Mobile app updates you in real-time no matter where you are.
  • Competitive pricing, especially for the number of features available.

Cons:

  • Enterprise Edition maxes out at 1,000 emails per day - although you can upgrade to 2,250 emails per day, this comes with extra charges.
  • The app sometimes experiences bugs, though regular updates provide fixes.

 

3. ACT!

Pros:

  • User friendly, easy to navigate software with plenty of customizability.
  • Less costly than competitors with tons of add-ons available.
  • Integrates with your existing email and social media platforms.

Cons:

  • Although less costly, the program is not as robust as competitors.

 

4. MICROSOFT DYNAMICS

Pros:

  • Familiarity – the interface is clean and organized, and embodies the feel of other Microsoft software.
  • It’s compatible with other Microsoft products, so it can easily sync with your other Microsoft Office products.

Cons:  

  • Dynamics is quite sophisticated – most SMEs likely do not have their pricing tables already set up, which is a requirement for running Dynamics.
  • Cloud was an add-on - it feels more like an afterthought than a core, integrated component of the software.

 

5. HUBSPOT

Pros:

  • The price is right (free!).
  • Customizability – Hubspot allows you to customize everything according to your needs.
  • Integrates seamlessly with the marketing and sales side of the platform.  

Cons:

  • Lightweight – if you’re already making the most of a more robust system, it doesn’t make sense to make the switch to Hubspot.

 

6. SAP

Pros:

  • Rich service functionality - offers integrated billing, work order management, warranty and claims, etc.
  • Easy to integrate with third party applications.

Cons:

  • May be too complex for SMEs.
  • Not fully Cloud-enabled.

 

7. MAXIMIZER

Pros:

  • Includes both cloud and on-premise functionality.
  • Customizable contact screen facilitates targeted communication with clients.
  • No hidden costs or unexpected ‘add-on’ expenses.  

Cons:

  • Lacks employee and inventory management offered by some competitors.

 

8. INFUSIONSOFT

Pros:

  • Quality support and training – even beyond the initial training, Infusionsoft provides plenty of resources and supports for you.
  • All-in-one platform – Infusionsoft is a one-stop-shop that covers all of your CRM, marketing automation, and eCommerce needs.
  • Interface – their customizable interface is one of the best on the market.

Cons:

  • Can be difficult to navigate, though the support and training program can help you overcome the learning curve.
  • Start-up fee of $1,999 may be a deterrent for some SMEs.

 

9. ORACLE

Pros:

  • Variety of affordable pricing options to fit your needs.
  • Brand recognition – Oracle has been a leader in CRM for over 14 years with over 420,000 active customers. This means you’ll be provided the world-class support and security Oracle offers.
  • Provides lots of different features to manage all aspects of your customer relationship.

Cons:

  • Platform is supported by limited devices (works only with Open API, iPad, and iPhone).
  • Social media features fall behind other cloud-based CRM software.

 

10. SAGE

Pros:

  • Affordable pricing and easy to adopt.
  • Supports multi-server implementation, meaning that it will scale with you as your business grows.
  • Simple, easily customizable interface – Sage CRM is intuitive and easy to use.

Cons:

  • Limited features available, meaning it is best suited to SMEs rather than large businesses.
  • Sage is not a well-established brand yet, especially in North America, meaning it may continue to lag behind some of its larger competitors.

 

If you’re not already using an e-CRM tool, it’s time to consider one of the tools above. Looking to advance your career in e-CRM? Check out some of our featured job postings, like this one.

 


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