The top 5 Business Communication Platforms

The top 5 Business Communication Platforms

Advances in technology have made communication simpler than ever, reducing barriers of distance and spanning across borders and time zones. Technology therefore holds great potential for improving communication in a context where today’s workers currently spend approximately 80% of their time collaborating with colleagues in meetings, over the phone, and through email. The times are changing and it’s time for business communication strategies to catch up.

Many businesses now recognize this; the unified communications as a software service (UCaaS) represents a $200 billion industry as digital leaders around the world transition to subscription based communication platforms.

Looking for ways become more efficient for the 80% of your time you spend collaborating on projects? Here at the top 5 business communication platforms to streamline your communication at work.

1. Workplace by Facebook

Chances are, you’re one of the 2.07 billion people who already use Facebook on a monthly basis. It can get tricky though when you use your account for both personal and professional purposes. That’s where Workplace by Facebook comes in, allowing you to keep your work and personal lives separate while facilitating communication and collaboration on a platform you’re already familiar with. Make use of features like groups, chat, reactions, and news feed to complete projects efficiently.

2. Stride

The sequel to the popular Hipchat, Stride burst onto the scene in 2013 and quickly reached 5 million daily users, with 1.5 million paid subscribers. The primary purpose of most communication platforms is to facilitate discussion. Stride does this through chat and direct messaging functionality, as well as voice and video conferencing. But while most communication platforms do little to encourage action, Stride integrates task and decision tracking so tasks can be assigned to a co-worker directly from the main chat interface, and markers can be added to indicate decisions that were made.

3. Fuze

This cloud-based platform integrates a variety of communication tools, combining voice, video, and messaging services within a single desktop or mobile platforms. Since it’s based in the cloud, Fuze is flexible and cost-effective, and its intelligent platform is driven by user behaviour. A global platform, Fuze is ideal for large organizations with sites dispersed across the globe.

4. Zoom

Zoom’s strength is in its video conferencing capabilities. This easy-to-use platform allows you to host online meetings, webinars, collaborative conference rooms, or send instant messages. While Zoom is not as comprehensive as some of the other platforms, its pricing and plans are extremely affordable and the video platforms are top-notch.

5. Slack

A team-based messaging platform that organizes discussions into channels, Slack sorts your conversations and offers powerful archiving and search functions so you can get in touch with your colleagues from wherever you are. Thanks to its smart search functionality, the more you use Slack the easier it becomes to find what you need. Slack integrates easily with the platforms you’re already using, like Dropbox, Google Drive, MailChimp, and Twitter, so all your projects can be viewed directly through Slack.


Communication skills are one of the most important soft skills for professionals. With the breaking down of borders and deterioration of communication barriers through technology, collaboration is key for the success of organizations.

Communication can be challenging, especially in a global marketplace, so consider familiarizing yourself with these to business communication platforms to strengthen your communication skills. Be mindful that only approximately 8% of communication is what we say, while up to 55% is body language. While these platforms can greatly improve communication and collaboration within your organization, messaging can be lost through the misinterpretation of body language or vocal cues. So as you adopt digital communication tools, be patient, remember to articulate and speak slowly, and don’t be afraid to ask your colleague for clarification if you think you may have misunderstood.

Looking to strengthen your professional communication skills? Check out these 5 useful online courses to learn in-demand digital skills.

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