If a tree falls in the woods but no one’s around to hear it, does it really make a sound? In the digital world, if you're not ranking well in search engines for keywords relevant to your niche, you'd may as well not exist.
This sounds harsh, but this is how many consumers think. Besides trying to rank organically for relevant search terms, many brands or businesses - like yours - bid for high-value keywords on Google AdWords for their affiliate or pay-per-click programs. If you’re not familiar with Google AdWords, here’s what it is in a nutshell…
Google AdWords is a system Google has developed to help companies market their products or services on Google search, as well as its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to their offering - this presents itself as a sponsored link. Google AdWords is a “pay-per-click” service where you can dictate the position in which your ad appears on a Google search engine results page (SERPS) through bidding for a series of phrases. You only pay the amount you have bid for if a consumer actually clicks on your ad as a result of a web search.
According to a recent study, 97% of Google’s revenue comes from paid ads - so the competition for keywords is fierce, driving the price of certain terms up massively.
On average, 41% of clicks go to the top three paid ads on Google’s search results page. What's more, businesses make an average of $2 in income for every $1 they spend in AdWords. Pay-per-click (PPC) is a lucrative marketing method for the modern digital business - so choosing the right keywords is essential to commercial success.
Whether you're embarking on a fresh pay-per-click campaign and you want to know which words or terms cost the most money, or you simply want to get a gauge on the cost of bidding on AdWords, here's a rundown of the top 20 most expensive keywords on the platform...
World’s most expensive sectors in Google AdWords
First, based on overall, or median, cost per click (CPC), let's take a look at the top 20 most expensive sectors on Google AdWords regarding overall cost according to a recent study from WordStream. The price next to each result corresponds to the sector’s highest CPC. Does your industry fall into this list?
- Insurance: $54.91
- Loans: $44.28
- Mortgage: $47.12
- Attorney: $47.07
- Credit: $36.06
- Lawyer: $42.51
- Donate: $42.02
- Degree: $40.61
- Hosting: $39.91
- Claim: $45.51
- Conference call: $42.05
- Trading: $33.19
- Software: $35.29
- Recovery: $42.03
- Transfer: $29.86
- Gas/Electricity: $54.62
- Classes: $35.04
- Rehab: $33.59
- Treatment: $37.18
- Cord Blood: $27.80
The USA covers a fairly big piece of the AdWords pie. Based on data from SEMRush, here are the most expensive AdWords keywords in the US based on average cost per click…
- Best mesothelioma lawyer: $935.71
- Dallas truck accident lawyer: $425.70
- Truck accident lawyer houston: $411.04
- Louisville car accident lawyer: $393.79
- Houston 18 wheeler accident lawyer: $388.84
- San diego water damage: $381.65
- Are personal injury settlements taxable: $377.70
- Baltimore auto accident lawyer: $361.34
- Accident lawyer sacramento: $358.11
- Car accident lawyer phoenix: $358.03
- Car accident lawyers los angeles: $350.42
- Phoenix accident lawyer: $$348.78
- Business phone service providers in my area: $344.25
- San diego flood restoration: $388.98
- Los angeles car accident attorney: $332.58
- Mesothelioma lawyer compensation: 326.85
- Car accident lawyer in atlanta: $326.76
- Houston truck accident attorney: $319.36
- Injury lawyer dallas: $313.42
- Personal injury attorneys phoenix: $306.63
As you can see, in the USA, the legal sector dominates the expensive AdWords keyword results - and although data like this is ever-changing, it gives you a clear indication of just how costly certain bidding terms can be. The question is, do expensive AdWords offer the best return on investment for your business? Something you should always ask yourself when compiling keywords for your pay-per-click campaign.
As Google continues to move towards becoming a fully fledged pay-to-play model, it's likely that even more keyword inflation will occur over the next few years - but, ultimately, there will be a point when costs start to plateau.
The digital world is constantly changing and pay- per-click is just one small, but incredibly vital element to leverage if you want to compete. Looking to evolve your career or your business? Read our quick fire guide to digital transformation.
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