Digital Marketing Analist

PRIMARY RESPONSIBILITITIES:

  • Analyze data from multiple sources across all digital marketing campaigns (email, display, search, social, affiliate, loyalty, promos): response rates, web site conversions, multi-touch attribution, incremental sales revenue increases, ROI, etc.
  • Generate daily, monthly, and quarterly reports to inform/support business needs and contribute to overall marketing performance and optimization
  • Support adhoc analysis requests and perform campaign analysis to help measure impact of marketing levers, drive strategy and contribute to improved performance of future activations and product launches
  • Aid in the development of demand plans and program / campaign sales forecasts and set-up of all testing plans (A/B, control groups, etc)
  • Interpret campaign results, formulate insights and successfully communicate actionable recommendations and implications
  • Compile regular competitive analyses/data points/benchmarks to keep pulse of the digital marketing trends and landscape in the beauty industry
  • Partner with Digital IT/agencies to ensure technical aspects of all digital programs are set-up and tagged properly for measurement
  • Contribute to operational improvements to maximize efficiency and lead the development of new reports and processes

QUALIFICATIONS

  • 3-4 years of experience in an analytical role within Marketing, Finance or similar functional area
  • Background in ecommerce or email marketing with direct to consumer experience a plus
  • Agency experience a strong bonus
  • Digital business knowledge and understanding of typical loyalty, retention and digital KPIs/quantitative metrics
  • Comfortable working in CRM and Analytics tools - Salesforce Marketing Cloud, Google Analytics/Omniture/other web reporting tools. Tableau a plus.
  • Must demonstrate strong analytical, critical thinking, and problem-solving skills
  • Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy
  • Must demonstrate ability to negotiate with positive outcomes for the organization
  • Must be able to identify and drive new or improved processes and structure
  • Highly organized with proven multi-tasking ability

More Information / Apply Now

Application Deadline:

Expired

Type

Junior industry position

Jamesburg%2C%20New%20Jersey%2008831%2C%20Jamesburg%2C%20United%20States

Jamesburg, New Jersey 08831

Jamesburg , United States

Location

United States

Jamesburg

Type

Junior industry position

Application Deadline:

Expired

Jamesburg%2C%20New%20Jersey%2008831%2C%20Jamesburg%2C%20United%20States