Expectations and Tasks: Activities include project coordination, content strategy, search engine optimization, audience engagement, and web design. Utilize a broad knowledge of Digital Marketing services to support stakeholders in their campaigns. Evaluate, incubate and implement innovative approaches in Digital Marketing. Work on priority projects for the ONE Digital Experience program, including instituting standards, processes, and tools. Work on selected priority projects, from initiation to completion. Provide community building guidance to SAP Community Network team. Develop content strategy for selected areas of sap.com, based on the sound understanding of the SAP Customer Experience Map, and then plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement. Migrate the content from various outdated repositories, manage the central content for the 1DX program. Provide in depth evaluation of search and web traffic results, and apply tactics to improve appearance (in search) and access of SAP content and resources. Develop, simplify, and document evolving key projects and content creation processes. Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results. Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs. Understand all nuances of Cloud marketing, including that every customer is a prospect in a subscription model, who must continuously feel that they are using the most valuable service.
Education and Qualifications/Skills and Competencies: Position requires a Bachelor's degree in Marketing, Business Administration, or a related field and 6 years of experience; or alternatively, a Master's degree and 4 years of experience.