Digital Marketing Specialist

RESPONSIBILITIES:
Help lead day to day development and delivery of Digital Marketing advertising strategies, executions, and reporting as well as thorough ROI analysis across all demand generation channels
Partners with the team members and business partners to develop, execute, and measure integrated digital marketing campaigns, aligned with business goals
Collaborates with internal clients to deliver enhanced digital marketing solutions
Provides strategic guidance and develops other members of the digital marketing team to ensure they stay current with changes in the digital marketing space
Influences and educates the wider corporate marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing, advertising, and selling tactics and technologies

REQUIRED EXPERIENCE:
Minimum of 4 years of progressive experience in Digital Marketing, specifically paid media
4+ years of experience in customer driven digital marketing, advertising, or eCommerce from consumer or technology industries
Expertise in all aspects of SEM using Google AdWords, Bing, and other paid search platforms
Experience managing and optimizing social media and display advertising campaigns
Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results delivered
Strong Excel skills with the ability to manage and update campaigns via bulk upload process
Direct experience with Adobe Media Optimizer (or other DSP's), Adobe Analytics/Omniture, and DMP platforms a plus
Experience managing multiple strategic clients and budget allocations
Excellent verbal and written communication skills
Strong time management, organizational, planning, and prioritization skills
Self-directed and motivated, with the ability to efficiently operate independently
Experience developing and driving organic search engine marketing (SEO) campaigns

PREFERRED EXPERIENCE:
Google AdWords Certification
Science based work or educational experience
Account or project management experience
DMP Experience

EDUCATION: 
BA/BS in major in business or technical field or equivalent professional experience preferred
Masters Degree Preferred 

Application Deadline

Type

Corporate / senior

Carlsbad, CA.

Carlsbad , United States

Location

United States

Carlsbad

Type

Corporate / senior

Application Deadline: