Digital Media Manager

RESPONSIBILITIES

  • Develop and evaluate digital media plan recommendations and present them to marketing teams
  • Provide recommendations for all digital media channels, suggesting actions to increase conversion
  • Collaborate with and direct the media agency regarding paid digital campaigns consisting of search, display, mobile, social, video, and experiential
  • Serve as liaison between the marketing team and media agency, ensuring campaigns and offers are launched on time and establishing process associated with effective creative rotation and performance management
  • Provide strategic POVs to senior management on media and technology offerings related to digital media
  • Lead weekly status and reporting calls with media agency
  • Perform A/B testing to determine best performing messaging and/or design
  • Develop and implement tagging and measurement strategies for the website and paid media using DoubleClick and Adobe Analytics; build reports for analysis and optimizations
  • Coordinate various digital media plan elements between media agency and internal teams to ensure all elements are aligned with holistic strategy
  • Manage and prioritize requests and set expectations with professionalism, balancing workload with the agency to effectively deliver on goals
  • Manage and monitor paid media budget and work with Marketing Operations and Purchasing to assure correct budget allocation

REQUIREMENTS

  • 5-7 years of experience in media planning and buying, with strong experience in digital
  • Expertise in building paid digital strategies as well as recommending and carrying out strategic optimizations to help improve and grow campaign performance
  • Ability to effectively explain strategies using verbal and written communication
  • Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, verification tools (IAS, Double Verify)
  • Familiarity with DMPs, web analytics tools (Adobe Analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, and multi-touch attribution
  • Experience with tagging, tracking, and reporting in digital media
  • Collaborative attitude when working with multiple teams
  • Bachelor’s or higher

RECOMMENDED QUALIFICATIONS

  • Understanding of Adobe Marketing Cloud and integration of products within the cloud

More Information / Apply Now

Application Deadline:

Expired

Type

Corporate / senior

380 New York St, Redlands, CA 92373

Redlands , United States

Location

United States

Redlands

Type

Corporate / senior

Application Deadline:

Expired