Japan Marketing Manager



Key member of AVEVA marketing team for Japan Market & a part of Japan Direct & Indirect Sales Leadership team. Key Representation from Regional Marketing team to work with Japan Sales & BD teams. 

Strategic Marketing 

Develop and drive the marketing plan for Japan. Marketing Plan to include key business/marketing initiatives & 360 integrated marketing campaigns on awareness and demand generation and pipeline acceleration- both online & offline elements 

Be responsible for measuring overall success of strategic plan as well as marketing programs in Japan 

Act as a strong local market advisor to the sales organization for strategic initiatives & marketing programs. 

Drive Marketing Intelligence for local country requirements 

Branding / Reputation 

Execute AVEVA Re-brand in Japan market 

Build and execute a local AR/PR/Influencers plan that best reaches target analysts/media/influencers to communicate successes, capabilities and position AVEVA software in the local market. (Influencers to include User Groups & Industry Trade Associations & Academic bodies) 

Create Local Customer Success Stories from both Direct & Indirect customers and proactively promote to raise awareness, generate interest & demand 

Demand Generation 

Proactively drive pipeline generation through in-country key marketing initiatives – and include a large proportion of Digital & Social marketing elements 

Be responsible for local marketing contacts database 

Manage In-country integrated marketing calendar and allocated budget. 

Actively track lead, MQL, SQL and MCP (Marketing Contributed Pipeline) via Hubspot & Saslesforce CRM 

Work with regional marketing team to drive local requirement for Installed base vs. Net New Names vs. Nurture Names marketing programs 

Drive Accounts Based Marketing with local & region sales/marketing leadership 

Manage and coordinate co-marketing activities with channel partners, including in-country channel marketing plans, campaign development, funds allocation (tracking of MDF usage), execution and tracking of results 

Drive localization requirements in campaigns, assets or offers with regional marketing team 
Sales Support 

Provide guidance to local direct sales teams & indirect sales channels on development & usage of both print & digital marketing material – presentations, etc. 
Budget Management 

Ensure on-target business impact with 100% utilization of country marketing budget 

Marketing Operations 

Able to analyze outcome of campaigns based on data from Hubspot & CRM systems and provide next course of recommended actions 

Able to extract reports from Hubspot & CRM systems independently 
Key Working Relationships

Marketing teams (Region and Global) 

Direct teams & Indirect Sales channels and leadership in JAPAN Market 

Media, analysts and other industry influencers 

Competencies Required

Field Marketing with a software company 

Knowledge of industrial software markets strongly preferred 

Experience working with multi-matrixed environment 

Able to work in an ambiguous environment 

Excellent written and verbal communication skills in local Asian language & English 

Proven expertise & knowledge in B2B online marketing (Digital & Social) including paid digital, social, search. 

Familiar with Analyst and Public Relations 

Channel marketing knowledge / expertise 

Strong Collaborative & Open mindset 

Highly self-motivated go getter with a passion to achieve, requiring minimum supervision 

Understands the dynamics of the sales function and how this is a critical enabler for marketing success 

At least 8 years of experience in technology marketing for software/tech/ industrial markets

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