About the role:
The Marketing Analytics Analyst II in the Global Marketing Operations team helps Boston Scientific (BSC) marketing leaders make digital and traditional marketing investment decisions. You will generate actionable insights by integrating digital and other marketing program data from a variety of sources and providing analysis and insights. Your intellectual curiosity will help drive BSC’s marketing analytics capabilities to new levels. Your deep understanding of marketing measurement methods, marketing automation, data visualization, data hygiene, and the technology ecosystem required to support these activities will help the team succeed.
Your responsibilities include:
Identify & implement best-in-class measurement practices across a full range of digital marketing techniques, including desktop and mobile websites, email marketing, search marketing, social media, and mobile marketing.
Ensure that all processes for receiving, processing, and evaluating data are efficient, replicable and documented.
Help select/manage configuration of measurement applications, e.g., Adobe Analytics, Adobe Dynamic Tag Manager, Google Analytics, etc. Act as liaison to the company’s analytics service providers.
Proactively consult with the digital marketing managers to ensure campaign KPI’s are established, align with program objectives, and are being appropriately measured.
Engage and develop relationships with internal stakeholders to fully understand their information needs.
Proactively bring solutions and recommendations to key stakeholders based on your analysis.
Evangelize key findings across the organization on behalf of the Global Marketing Operations Team.
What we're looking for:
Bachelor’s degree and 3+ years of market analytics and digital marketing experience.
Proven analytical skills, with strong attention to detail.
Experience in Web analytics and familiarity with tools such as Adobe Analytics, Google AdWords, and Google Analytics.
Experience with CRM platforms (e.g. Salesforce) and the resulting analysis preferred.
Expertise with modeling, data query, and data analysis using SQL, SAS, R, Python, and Excel.
Strong working knowledge with data visualization tools (e.g. Tableau)
Basic knowledge of HTML.
Experience in any of the following areas is a plus as we move the company towards more sophisticated measurement methods: Attribution modeling; Knowledge of the B2B sales process; Regression analysis; Data visualization; International market experience; Tradeshow analytics knowledge; Offline marketing knowledge.
Must have demand generation analysis experience
Understanding of effective tag management
Outstanding verbal and written communication skills
Results orientation, with a premium on timely delivery of high-value output
Demonstrated collaborative skills
Strong ability to multi-task and the judgment to balance competing priorities effectively
Corporate / senior
Marlborough , United States