Marketing Manager

Johns Hopkins University

Purpose of Position:

The Marketing Manager, reporting to the Director of Integrated and Digital Marketing, will lead the marketing and promotion efforts for the full-time programs at the Johns Hopkins Carey Business School. In close coordination with other marketing and communications staff, s/he will lead the marketing plan development and execution, the agency relationship and media plan across the span of both traditional and digital media, the website content and messaging, the marketing ROI, and will advance the relevant market research. S/he will be a champion for the full-time programs and will ensure all relevant partners including Admissions, Academic Programs, Student and Marketing teams are fully aware of all marketing plans.


For Carey’s Full-Time Programs:

  • Lead the day-to-day creation and management of marketing plans, media, web, public relations and marketing agencies by working with the broader marketing and communications department
  • Lead all acquisition and retention marketing efforts across all traditional and digital mediums
  • Lead the development and execution of marketing strategies and plans including leading the media planning and buying efforts with an external agency across all digital, traditional, events, partnership, cross promotion, etc.  marketing tools
  • Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools) to drive results
  • Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads and engagement with participants
  • Measure and analyze campaign data and make adjustments to continue to drive ROI
  • Drive implementation of best practices through all paid/unpaid channels
  • Manage forecasts and marketing budget
  • Organize promotional events as needed and ensure prompt delivery of materials and merchandise
  • Develop creative briefs to ensure all marketing materials and program messaging are created and accurate
  • Ensure brand consistency across all marketing activities (e.g., website, emails, social media, events, flyers, etc.)
  • Fully understand competitive landscape, monitor, report and provide marketing insights
  • Analyze marketing plan and performance using KPI’s, ROI analysis and apply learning in new planning


  • 4 years’ experience of relevant experience required. 7+ years’ experience preferred
  • 3+ years digital marketing experience (e.g., SEM/SEO/Email/Social/SMS) preferred
  • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula


Knowledge and Skill:

  • Excellent ability to develop strategic integrated multichannel marketing plans and outstanding ability to execute against those plans
  • Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
  • Experience in optimizing marketing funnel from brand/program awareness to conversion to retention
  • Excellent understanding of lead generation conversion funnels
  • Superb understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
  • Demonstrated knowledge of the latest digital and integrated marketing tools
  • Strong experience in working with automated customer relationship management (CRM) systems
  • Self-starter and can lead independently and proactively
  • Results-oriented with high standards for self
  • Proven experience in hiring and managing external media agencies
  • Ability to identify research needs and work with resources to gain the knowledge needed
  • Proven track record of success with paid digital marketing tools and strong consumer instincts
  • Strong analytical skills, problem-solving, and high attention to detail
  • Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work.  Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.


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United States