As a Multichannel/Digital Analytics Manager, you will analyze data and develop insights across offline and online marketing channels to drive efficiency and effectiveness for our brands. This individual will closely collaborate with other members of Marketing Science, Customer Experience & Innovation and additional stakeholders to support multichannel marketing analysis and insights development.
Responsibilities will include providing guidance to internal stakeholders on multichannel/digital analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on multichannel/digital marketing activities and supporting ad hoc requests. Additionally, the Multichannel Digital Analytics Manager will be expected to extract, clean and manipulate large, complex data sources and leverage BI tools like Qlik Sense or Tableau to create multichannel marketing datasets, reports and dashboards. We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions. The successful candidate must have a passion for problem solving, be delivery focused, eager to learn and apply new skills, technically savvy and an exceptional communicator.