Senior Digital Marketing Manager


Amazon Web Services, Inc.

Application Deadline:

Type

Corporate / senior

Location

Seattle, WA 98108 SAD

Seattle

United States

Location

United States

Seattle

Type

Corporate / senior

Application Deadline:


Job Responsibilities
· Develop overall KPIs and reporting format for all email marketing campaigns
· Establish overall cadence for marketing emails, including trigger campaigns
· Identify and recommend target audience segments based on the communication objectives
· Create and continuously optimize emails for better engagement and ultimately influence adoption decisions
· Measure results and improve the nurturing workflows for target segments
· Develop documentation and roadmap for processes, and A/B tests
· Provide marketing support to adoption campaign managers where required, web content update, promotional assets, e.g. social, banner ads

BASIC QUALIFICATIONS

· 7+ work experience, and 5+ years of Marketo and/or Eloqua experience
· Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics
· Strong analytical skills and experience with campaign reporting and data analysis
· Excellent understanding of email marketing concepts and metrics
· Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization
· Excellent verbal and written communication skills
· Demonstrated ability to work independently and autonomously