Senior Digital Strategist


Making Waves

Application Deadline:

Type

Corporate / senior

Location

Chicago, IL 60654

Chicago

United States

Location

United States

Chicago

Type

Corporate / senior

Application Deadline:


Responsibilities:

  • Work closely with the senior client leaders, clients, account, creative, technology, UX, analytics and media teams to build roadmaps, customer journeys and strategies that inform digital campaigns, website builds and redesigns, online videos, email campaigns and social media content
  • Engage in writing, presenting, and defending creative, brand, and strategic ideas, concepts, POVs and campaigns
  • Collaborate in the development of research projects needed to inform campaign initiatives with an expertise in competitive analysis
  • Develop target audience personas and use research to map their journeys across consumer touch points
  • Analyze, synthesize and present consumer data (in collaboration with the analytics team), market reports and trends to clients
  • Adapt digital marketing strategies to reflect changes in consumer behavior
  • Evaluate new technologies or marketing opportunities as they emerge
  • Analyze results from primary research to ensure insights are integrated into future work
  • Develop frameworks to help clients refine and evolve their digital marketing strategies
  • Use of third party audience profiling and social listening tools to develop audience profiles and derive consumer insights
  • Drive marketing automation strategies and technologies that enable them