The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas).
You will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of a broad range of virtual and non-virtual media texts.
Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and Intellectual Property among many other workplace-relevant areas. In addition, the course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Practical assessments and an internship in your final year mean you will also graduate with a portfolio of digital work and experience to showcase your online capabilities.