Design and Digital Cultures, MA

Hochschule für Bildende Künste Braunschweig (HBK)
Posted on


Master's programs

Design and Digital Cultures (Bachelor of Arts)

The Bachelor of Arts degree programme in Design and Digital Cultures is the right choice for students who are interested in progressive, sustainable product design and who want to employ contemporary digital design and production techniques for innovative approaches to dynamic, holistic processes.

The course provides students with a wide range of skills and competences. You will learn about the foundations of art and design and social and historical aspects of culture along with digital approaches and technical processes such as parametric design, generative composition and physical computing. At the heart of the degree programme is project-based learning. Here, students develop the skills and knowledge they need to become designers in their own right, such as user-oriented design; they become familiar with the requirements of academic work and improve their team-working skills. Our society is undergoing radical changes as a result of digitisation, and teaching staff are especially committed to equipping students with the skills they need to work in a holistically responsible and sustainable way.

The programme is especially aimed at applicants who show artistic aptitude plus an interest in design theory, and who would like to gain a degree qualifying them to work professionally in product design for industry. Applicants should be aware of the new challenges facing design processes and techniques in a digital society and be committed to finding the best possible solutions.

And afterwards? Graduates can go on to work in the traditional fields open to designers plus a range of new potential industries where new forms of product design are needed. For example, they will be able to offer specialised skills to companies and organisations looking for new approaches to mobility, energy, housing, health, communication, sport, education or knowledge production. Obtaining the Bachelor degree also opens up the path to relevant Master’s degrees, for example a Master’s in Transformation Design at the HBK Braunschweig. 

ModulesNoticing, Observing and Analysing, Drawing and Representation, Drafting and Creating , Studio Courses, Digital Crafting, Human Centred Design, Materials and Technical Processes, Construction, Process, Dynamic, Object and Simulation, Design Theory, Digital Culture, Project-based Learning, Career Perspectives and Professionalisation
Teaching Language
Application PeriodAnnually from 1 February to 15 March (deadline by which applications must have been received by the HBK Braunschweig)
Admission Restriction

Entry Requirements

  • General or subject-linked higher education entry qualification, or vocational technical diploma in design, or equivalent qualifications and skills gained through work and attested through a relevant certificate of access to higher education
  • Proof of special artistic aptitude
  • Minimum age at commencement of study: 17
  • Students who are not from German-speaking countries require a certificate of German language proficiency.


Application process

The application process at the HBK Braunschweig takes place in several stages. During the process applicants must provide proof of ‘special artistic aptitude’ through the submission of a portfolio and successful participation in a selection interview. To apply, you must complete the following steps: 1. Submission of online application via the HBK Braunschweig website 2. Submission of application in hard copy with supporting documents by 15 March (deadline by which the application must reach the HBK) 3. Submission of a portfolio of work (either in person or sent by special delivery)

Note: Your portfolio must be submitted and have arrived at the HBK by 31 March. Relevant information and a list of dates on which you may submit your application in person will be published on our website.

You can find up to date information on the application process here


The portfolio

The portfolio must be no larger than A1 size and should contain 20 to 30 of your own artworks, which must be originals, not copies, in genres of your own choosing. These may include, for example, art, photography, graphic design, fashion, architecture or product design. The portfolio must include a record of how you have developed a project of your own. Overall, the works you have chosen for your portfolio should reflect your personal interests and approaches to design. You should identify a specific design challenge you want to address and show how you would resolve it, providing a visual demonstration of your ideas, approaches and the end result.

The HBK Braunschweig offers regular advice sessions for prospective applicants to assist with questions about the portfolio.



Applicants who have completed a six-month practical work placement with a demonstrable link to their chosen degree programme before the commencement of the course improve their chances of being accepted.

More Information

Posted on


Master's programs


Braunschweig , Germany