The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.
The Digital Media Innovation and Mass Communication (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles to support this environment. These positions are currently in high demand and provide opportunities for those who demonstrate a hybrid of strong communication skills and advanced technology savvy. The emphasis of the major will be on strategic and problem-solving skills that will serve graduates throughout their digital media careers.