Why study this course?
Our Digital Media MA course will enable you to take advantage of the dramatic rise in career opportunities within the digital media sector. You’ll learn skills in interactive media content creation, interactive design, digital media production, social media management, digital media project management and much more.
You might be an experienced professional from the design, media, public relations or marketing sectors who's looking for a career change or promotion. You could be a graduate who would like to progress towards research and PhD studies. Or maybe you’re simply someone who has an interest in digital media. Whatever your background or future ambitions, our professionally-oriented course will help you work towards your goal.
As the interactive media industry reaches its maturity, employers are searching for qualified professionals with a diverse range of skills and knowledge. Our master’s course will help you develop the expertise employers are looking for.
What you'll study
You’ll study current topics in areas of design including:
- interactive media
- the internet and its applications
- digital solutions for private industry and the public sector
- usability design
- effective digital media project management
- digital audiences and audience research
- social media management
- digital media strategy
- digital interactive television
- mobile communications and new media ownership
You’ll develop skills in relevant multimedia software including Adobe Creative Cloud to ensure your practical skills are in line with the latest thinking and practices in digital media.
Learn how to manage projects
We’ll teach you how to manage successful projects. This will begin with the assessment and selection of the appropriate tools and software applications for producing a digital media project. You'll also learn how to develop digital media and social media strategies.
You’ll then study how to manage production teams and communicate effectively in a professional media environment. By the end of the programme you should be able to confidently navigate the complexity of the international digital media and creative industries.