Full-time MBA, Digital Marketing

Program Dates: to
Application Deadline:

Stern School of Business

Type

Mba programs

Location

Country: United States

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
 

Sample Courses:

  • Advertising Management
  • Brand Strategy
  • Design and Development of Web and Mobile Applications
  • Digital Marketing
  • New Media in Marketing
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • Search and the New Economy
  • Social Media for Brand Management