Master in International Management with an emphasis in Digital Transformation

Franklin College Switzerland
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Master's programs

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Franklin University Switzerland is a small liberal arts university located in the southern Swiss city of Lugano. Founded in 1969, Franklin is one of a handful of higher education institutions accredited in the United States and Switzerland and the only university in Switzerland that provides a flexible, interdisciplinary liberal arts education.

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Regardless of the program, your education at Franklin will be rigorous, academic and professional, with a focus on cross-cultural study and learning through direct experience. Our curriculum encourages multi-disciplinary study, and our Academic Travel program, included in tuition, provides an off-campus study opportunity for two weeks every semester.

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Master in International ManagementDigital Transformation

Discover the complex world of digital transformation and correct the trajectory of business in line with principles of sustainability and responsible leadership.

The Master in International Management with an emphasis in Digital Transformation is your next step toward mastering the ethical questions and technological potential of the 21st century. Big Data analysis, Machine Learning, Deep Learning, Artificial Intelligence, Robotics and Digital Communication are just a few of the future-dominant practices that are investing our society.  You will have access to the latest resources and certifications, and you will co-create real solutions with the most inspiring and successful thought leaders and executives from global organizations.

This international, cross-cultural and inter-generational program will give you the opportunity to collaborate directly with people from multiple backgrounds, apply systemic thinking to business and organizational solutions, and travel to South Korea to do team project work directly with international tech giants like LG Electronics, Samsung and Hyundai.


During this term students will learn leadership and management in a participative and collaborative setting. The pace of this term is intense, and the experience provides the foundation for transformation. At the end of the term students will begin to be empowered as change agents. Faculty and instructors, many who are pioneers in their spheres of competence, share their expertise with students.

This term is focused on students deepening their expertise in collaboration, project management and self-management. Students will have an opportunity to discuss with their coach and instructor to choose the best portfolio of online resources to specialize in: Digital Marketing, Big Data Analysis or Artificial Intelligence. They will also engage in extra-curricular company visits, including Google and Deloitte, two major global players in the Digital Transformation space.

Digital Transformation is on every organization’s agenda today. Students will engage with leading companies in Seoul, Korea a global hi-tech hub. They will be challenged with a real consulting project and work directly with company executives.


During the fall term you will participate in a variety of workshops, seminars and courses, learning and practicing leadership and management in an intergenerational context alongside people of different ages, cultures and backgrounds. The spring term will challenge you to dive into a self-managed mode of learning with the support of a coach. The final phase of the program will include online courses and monthly visits to international companies active in the Digital Transformation space, such as Google and Deloitte, culminating in an experience that includes flying to Seoul, South Korea to visit and work with LG Electronics, Samsung and Hyundai.

Leadership, Storytelling and the Golden Rule

The Responsible Leadership Development program is the cornerstone of the MS in International Management. This seminar was designed in consultation with experts in leadership development, and executive coaches who work with leaders of Fortune 100 companies. The Leadership Development through Action Learning seminar begins in the fall semester with a one-week leadership seminar entitled “Leadership, Story Telling, and the Golden Rule.” While the world is facing unprecedented challenges with widening inequality, economic uncertainty and climate breakdown, powerful and impactful new leadership stories are emerging in business, governments and civil society. There will be individual and team leadership experiences throughout the academic year.

Economics for 21st Century Challenges

This course illustrates how economic analysis can help to guide the successful decision making of managers. In particular, this seminar will challenge some of the most deeply rooted beliefs of the old economy and introduce some of the tenets of the new economy of the 21st century. The challenge to leaders is to meet the needs of all within the means of the planet. What is the role of the economy in such context? Concepts like perpetual growth, measuring economic progress, and consumption for happiness will be looked at with a critical and constructive new perspective.

How can leaders of organizations best design their structures and processes to attract, engage and retain the multi-generational and multi-cultural human talent they need? What will be the importance of purpose and happiness in the upcoming years in organizations and how will they work to foster it? This thought-provoking seminar will take students through the understanding of the discipline and the art of organizational design. Further, students will focus on designing for purpose, responsiveness and collaboration.

The goal of this course is to familiarize managers with the field of international business, management and operations. In this course, students will review, critically consider, and discuss a variety of contemporary issues within international management, including how today’s managers are challenged to also act as Geopolitical Executive Officers (GEO). During this novel seminar students explore and learn about different managerial practices in different continents around the globe.

Managing for 2030

This course focuses on the responsible leadership of the individual in the context of Corporate Social Responsibility and the United Nations 2030 Agenda. How are global managers preparing their companies to be sustainable for 2030 and beyond? Through examples and guidance from both the business and the NGO world, we will explore what is discussed at strategy tables and how organizations are constantly revisiting their value chains to ensure long term success. Students will be challenged to think critically, strategically, creatively, collaboratively, and compassionately. With this self-knowledge students will be able to apply the mechanisms by which to successfully engage in social and global issues as individuals and as leaders of organizations.

The goal of this course is to familiarize students with digital transformation and digitalization in dynamic organizations based on an interdisciplinary mix of models and techniques. The exponential growth of digitalization of almost everything has taken us into the so called 4th Industrial Revolution. How are organizations responding to the innovation and adaptation challenge? During this seminar, students will learn from important global players and expert professors about the different models that organizations are embracing to strategically address the digitalization opportunity. Students make practical use of their knowledge by working in teams to conceptualize and implement a digital transformation strategy.

The workplace has become more complex and requires the ability to collaborate efficiently. Internal teams run projects in most organizations today. What makes for a successful team? Conversely, what hinders strategic collaboration? Strategic organizational issues require new levels of competence when it comes to collaboration with external stakeholders. Do we know how to craft multi-stakeholders’ solutions in collaborative contexts? Students will learn through experiential exercises and team assignments how to effectively address these questions.

This course examines the concepts and applied techniques for effective management of long-term programs and projects. Project management principles and methodology are provided with special focus on planning budgeting, controlling, and coordinating individual and group efforts. This seminar will take you through both self-management and collaborative skills necessary to get work done through projects with an emphasis on collaboration and cooperation across borders.

Creating an effective personal professional image is essential to approach the business market; without it, even if a student has excellent capabilities and skills, it’s almost impossible to be selected for the perfect job opportunity. In the Career Strategy workshops students reflect upon their competencies, goals, and preferences; clarify their career objectives; and then form a professional image. The course will then provide the students with the major tools needed to present themselves effectively to the marketplace: CV, cover letter, online social image (professional social networks & hints for online presence in general), job interview management. Students will also explore the importance of acquiring a lifelong learning mindset.

In-Class Learning

For non-financial Managers

This course examines the principles and practices of integrated frameworks for strategic financial decision-making. Attention is given to managerial financial decisions in a global market setting concerning such questions as how to obtain an adequate supply of capital and credit, and how to evaluate alternative sources of funds and their costs. Topics include the management of assets and liabilities, working capital management, capital budgeting, equity versus debt financing, capital structure, and financial forecasting.

Innovation is a fundamental driver of competitiveness for firms in a wide variety of sectors. Efficiency, productivity and sustainability are the concern of managers in all organizations. The objective of this course is to help managers make effective decisions in the issues surrounding innovation. Students are provided with a set of tools to assess a firm’s innovative capabilities and identify how they may be leveraged or improved. Students also explore recent advances in the academic literature on innovation management, including topics related to competitive dynamics, big data, business intelligence, strategic choice, product development, technology sourcing and organizational context. Case studies are used in the course in order to help students apply the conceptual frameworks presented to real-world business challenges.

This course focuses on the development and implementation of a marketing strategy for a company. As such, the marketing strategy of a company is grounded on a deep analysis of the business environment in which it operates and a thorough understanding of the consumers and their ways of processing information. The course, provides students with the most relevant aspects of the marketing process giving an outline of the main decisions the company needs to focus on when dealing with the marketing plan preparation.

Practical Experience

Students will work with a coach and professor on a self-directed course that combines online study with learning expeditions to global companies active in the digital transformation space. Students will be able to choose a specialization in either Digital Marketing, Big Data Analysis or Artificial Intelligence as their focus for Digital Transformation Practices. Under the guidance of a coach and supervised by their professor, students will also have opportunities to engage with executives from companies such as Google and Deloitte to gain additional skills for employability.

Students will spend two weeks in Seoul learning about the most advanced technologies visiting the world famous global Korean companies Samsung, LG Electronics and Hyundai. Students will also engage in practical project work for one of these companies, learning how to strategize and innovate in a fast pace tech environment. Finally, under the supervision of a Professor, students will work on a four-week project and deliver their results to their project company. Students will be asked to write up a final reflective report on the practical experience.

Practical Experience and Employability

Graduates from this program will have a practical experience with South Korean global tech giants on their CVs. While you are a student in this Master's program, not only will you have the chance to work with leading professionals and entrepreneurs, but you will also gain the knowledge, skills and competencies to work in the digital transformation space. You will furthermore have a hands-on working experience in digital marketing, Big Data analysis o artificial intelligence.

These are the kinds of credentials that employers are looking for in professionals working in Digital Transformation.


Faculty and Instructors

These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems.  Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.


Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn.  It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; Switzerland, where multiple languages and cultures find common ground; or the United Nations, where countries work together to resolve issues that go beyond national borders.  Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.

Living Accommodations

Graduate students at Franklin are provided quiet, off-campus, apartment-style housing on their own floor at the Alba Residence. With panoramic views of Monte Bre and the historic center of Lugano, this building is a 10-minute walk from campus, and directly across the street from the Lugano Central Train Station. It is close to the main shopping district, and many cultural attractions.

Life in Lugano, Switzerland

Lugano provides an interesting, safe, and diverse setting for graduate students to learn and thrive. Italian in culture, but influenced by Swiss efficiency and quality, Lugano is an important Swiss city for finance, tourism and consumer goods. Switzerland is rated one of the highest in terms of quality of life thanks to its stable political scene, sustainable social system, and strong economy. It is often rated as one of the most innovative nations in the world. With one of the highest GDP per capita, Switzerland also has one of the lowest crime levels anywhere. Moreover the quality of food, as well as goods and services are very high quality, and Switzerland offers a wide range of opportunities for free time, leisure, culture and sport.


Tuition for the Master of Science in International Management for Climate Change Action is paid in Swiss Francs.

2019 - 2020 Tuition

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Sorengo , Switzerland