Master of Science in Digital Marketing and Design


Brandeis University

Start Date:

End Date:

Program Duration:

24 Months

Application Deadline:

Type

Master's programs

Language of Instruction

English

Certifications & Titles

Master

Study Options

Full Time

Location

415 South Street, MS 084 Waltham, MA 02453-2728

Waltham

United States

Start Date:

End Date:

Location

United States

Waltham

Type

Master's programs

Application Deadline:


Register for a fall course

In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model.

Designed for working professionals looking to advance their careers along with their educational goals, our online MS in Digital Marketing and Design stands apart because it equips students to:

  • Design marketing campaigns across a variety of digital platforms.
  • Optimize campaigns for digital audiences.
  • Capture and use advertising analytics to inform marketing decisions.

The 30-credit Digital Marketing and Design program has seven required courses and three electives. Required courses provide students with a focused education surrounding fundamental topics in the field, while electives build upon specific professional skillsets and allow students to enrich and round out their studies.

Below is a sample Digital Marketing and Design curriculum. Please note that available courses are subject to change.

Required courses

  • Innovation and User-Centered Design
  • Digital Marketing Strategy
  • Principles of Search Engine Marketing
  • Writing for Digital Environments
  • Multichannel Marketing Campaigns
  • Social, Web and Marketing Analytics
  • Foundations of Data Science and Analytics