MBA in Digital Marketing & Web Analytics

JK Lakshmipat University Jaipur

Marketing is the curtain-raiser of any business. It is everything that introduces a product or service to the most important people in a business, the customers, and secures a sound relationship with them. With media, especially internet, evolving at a breakneck speed, exhilarating challenges and opportunities are thrown at a Marketing professional of this digital age.

The Digital Marketing curriculum of our programme arms our students exactly to such a business atmosphere equipping them with the strategic and analytical skills required to guide organizations in today’s cybernetic world that is overflowing with data on customers, products, and interactions.

A three  year bachelor’s degree (10+2+3) or equivalent in any discipline from a recognized University with at least

50%  marks  (45%  for SC/ST  Candidates) or equivalent CGPA. Students appearing in the  final examination of bachelor's degree can  also apply.  The candidates must  have  appeared in CAT, MAT, ATMA, XAT, CMAT, JKLU - MET (JK Lakshmipat University - Management Entrance Exam) or any other national level entrance test.

Selection Criteria

1) First preference shall be given to the candidates having their merit on the basis of score in CAT/MAT/CMAT/XAT/ATMA.
2) Shortlisted candidates will be invited for Group Discussion and Personal interview.
3) Selection of the students depends on the score of the qualifying admission test and performance in the group discussion and personal interview.
4) The  following  weightages are  given  for  each component while  selecting a  student: -  Written  test   -70%, Group Discussion-10%, Personal Interview -20%. Due weightage would be given to students with work experience.
5) Further seats remaining vacant admission shall be made on the basis of merit in qualifying examination considering all subjects.

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Type

Mba programs

Asia

Jaipur , India

Location

India

Jaipur

Type

Mba programs