Mini-MBA™: Digital Marketing


Rutgers Business School – Newark and New Brunswick

Start Date:

End Date:

Program Duration:

24 Months

Application Deadline:

Type

Mba programs

Language of Instruction

English

Certifications & Titles

MBA

Study Options

Full Time

Fees

Regular fees: 4995 USD

International Fees : 4995 USD

Location

00 Rockafeller Rd, Piscataway Township, NJ 08854

Piscataway

United States

Start Date:

End Date:

Location

United States

Piscataway

Type

Mba programs

Application Deadline:


Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm.  From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.

This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing.  Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.  Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

Program Benefits

This Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management.  It includes 9-10 modules that cover all aspects of Internet marketing and social media marketing.

Key topics include:

  • Analyzing digital market opportunities and risks
  • Understanding how to engage, listen, respond, and empower customers
  • Evaluating the power and levers of social networks
  • Designing and measuring viral marketing programs
  • Integrating online and offline marketing strategies
  • Maximizing company profitability through digital pricing tools and strategies
  • Developing ways to leverage technologies to create augmented reality solutions
  • Exploring new technologies to create new markets and drive innovation