Marketing has gone digital, and marketing professionals in all areas – product development, advertising, distribution, research, customer relations and more – must be equipped with the interactive, creative expertise to excel online.
This program prepares you to meet the exponentially growing demand for digital marketing leaders. Through the program, you will:
Develop and evaluate marketing plans that harness the power of digital media
Use the wealth of data available to digital marketers to segment markets and position brands
Use social media to promote brands and engage customers
Optimize web sites to maximize search-engine rankings
Interpret click-through analytics to evaluate online advertising efforts