The MSc in Digital Business is awarded after completion of IMI Diploma in Digital Business Part 1 and Part 2. Digital Business Part 1 information available here. Part 2 focusses on levering the insights gained in Part 1 into the new “digital business” landscape while also delving deeper into three key topics for next-generation digital business. It allows participants to apply their new insights and skill set in an applied and meaningful way, crafting value by undertaking an applied digital business project in their own organisation. Who The Programme Is For If you are interested in digital transformation, digital innovation, developing sustainable digital relationships with consumers and if you want to be proactive in developing successful innovative solutions. If you embrace the “digital future” and require expertise to help with understanding new and emerging digital business models. If you are responsible for driving innovation initiatives within an organisation. If your role requires you to learn about digital threats within cyber security. If you want to learn how to better understand customers and partners towards developing “disruptive” customer experiences. If you require expertise on how to successfully interact with other stakeholders in an omni-channel environment. If you want to learn how to successfully utilise and integrate social networks and social media as part of your organisation’s innovation and sales and marketing strategies. If you want to learn how to effectively evaluate digital business initiatives.