Country: United Kingdom
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.