The online certificate program has been designed to provide practical expertise in the dynamic and rapidly evolving growth field of Digital Marketing, including the key areas of content writing and marketing, search engine optimization (SEO), social media marketing, and online analytics. Students graduating from the program will differentiate themselves in the employment market, possessing a competitive advantage in a field that will continue to explode for years to come. The program consists of eight courses, 24 credits, covering the crucial areas of proficiency required to launch a successful entry-level career or enhance the digital marketing expertise of a mid-career professional. The Digital Marketing courses can be completed as a standalone certificate or as a concentration in the Bachelor of Business Degree program.
Online Certificate in Digital Marketing