Print and digital marketing are two mediums that seem to be in constant competition with one another. There’s no shortage of articles out there proclaiming that “print’s not dead” or how digital is the wave of the future.

Without a doubt, the digital sector is one of the world's fastest-growing job markets with new roles being created and existing roles being developed all the time.

Artificial intelligence (AI) may not be the ‘new kid on the block’ anymore, but it has certainly become a powerful force driving innovation across all sectors.  What has changed in recent years is the pace at which AI is advancing. The way we work has fundamentally shifted thanks to AI, or the use of computers to perform tasks usually performed by humans. While it may not always involve radical changes, AI can identify inefficiencies that humans cannot, improving the ways in which businesses operate.

As technology continues to sculpt the face of the world as we know it and today's digital consumer is more tuned in and switched on than ever before, the way in which businesses connect, campaign and promote their products has changed exponentially.

In today’s digital world, IT covers a broad and ever-growing spectrum. With disruptive new technologies and exciting innovations emerging constantly, IT has to grow, evolve and scale up to meet the increasingly sophisticated needs of today’s commercial world.

Machine learning is a component of artificial intelligence (AI) whereby computers can learn patterns and sequences without being explicitly programmed. While AI is the broader concept of machines being able to accomplish ‘smart’ tasks, machine learning is the idea that with access to a dataset, computers can make decisions and carry out tasks by themselves.

Digital technologies have seamlessly integrated into our everyday lives. With the start of another year, it’s the perfect time to look ahead to the digital trends that will really take off this year.

If you haven’t at least heard of digital transformation by now, you are lagging far behind a great deal of your competitors.

With digital technologies, collecting and analyzing online data is easier than ever. Every business should be using digital analytics to some extent, as it can provide valuable insights into consumers’ wants and needs. Digital analytics tools, like Google Analytics, can help you sift through the data to turn data points into actionable steps towards a more user-friendly business model.

The Internet of Things (IoT) is changing the way we interact with our surroundings in a huge way, forging monumental changes in both the professional and consumer world.

“People ignore design that ignores people

As we hurtle towards an even deeper, broader, more sophisticated and increasingly opportune age of digital transformation, it’s essential that someone is able to steer the ship towards long term success. And if that’s you, there’s little doubt that you have an colossal task on your hands.

“It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker, it has to be ‘us with them'” - Tim Brown

In this day and age, the power of digital technology flows through the veins of almost every young consumer or budding professional.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” – Charles Darwin

Most CEOs and management teams have recognized the value digital technologies add, and have digitalized at least a few components of their businesses. In an age where businesses are rapidly going digital, however, it’s a climate of ‘innovate or get left behind’.

"Artificial intelligence is growing up fast, as are robots whose facial expressions can elicit empathy and make your mirror neurones quiver." - Diane Ackerman

We’re living in a digital era where technology is driving innovation faster than ever and digital transformation is crucial for businesses to succeed.

The digital landscape is evolving at a rapid rate and to ensure success, businesses need to adapt and transform to meet the needs of the modern consumer base.The problem is, there's still a gap regarding capabilities, skills and competencies.

We’re living in a digital era where technology is driving innovation faster than ever and digital transformation is crucial for businesses to succeed.

The fourth digital revolution, or Industry 4.0, has arrived.

The evolution of the digital age has seen many shifts and changes in organisational structure, expanding existing roles and creating new ones.According to a report from Smart Insights, digital marketing had the highest hiring rate by expertise last year, with a result

The founder of the Institute for Mindful Leadership, Janice Marturano believes that leaders “[...] are responsible for creating environments in which our colleagues are nurtured and energised, our organisations innovate and flourish, and our communities are respected and supported. It is a complex assignment in a world and global economy that measures time in Internet seconds.

The digital age is upon us and it’s moving rapidly. As technologies advance and digital transformation evolves, it's the responsibility of senior executives to upskill themselves and their staff, continuously.