Artificial intelligence (AI) may not be the ‘new kid on the block’ anymore, but it has certainly become a powerful force driving innovation across all sectors.  What has changed in recent years is the pace at which AI is advancing. The way we work has fundamentally shifted thanks to AI, or the use of computers to perform tasks usually performed by humans. While it may not always involve radical changes, AI can identify inefficiencies that humans cannot, improving the ways in which businesses operate.

As technology continues to sculpt the face of the world as we know it and today's digital consumer is more tuned in and switched on than ever before, the way in which businesses connect, campaign and promote their products has changed exponentially.

In today’s digital world, IT covers a broad and ever-growing spectrum. With disruptive new technologies and exciting innovations emerging constantly, IT has to grow, evolve and scale up to meet the increasingly sophisticated needs of today’s commercial world.

Machine learning is a component of artificial intelligence (AI) whereby computers can learn patterns and sequences without being explicitly programmed. While AI is the broader concept of machines being able to accomplish ‘smart’ tasks, machine learning is the idea that with access to a dataset, computers can make decisions and carry out tasks by themselves.

Digital technologies have seamlessly integrated into our everyday lives. With the start of another year, it’s the perfect time to look ahead to the digital trends that will really take off this year.

If you haven’t at least heard of digital transformation by now, you are lagging far behind a great deal of your competitors.

The financial sector is one of the most thriving industries in the world.

The world of mobile has exploded. In this day and age, people like to connect with their peers, produce work, share their opinions, conduct research, make purchasing decisions and consume content, anytime, anywhere.

As the digital world evolves and the rise of artificial intelligence-driven i

WHAT IS CLOUD COMPUTING

Despite the fact that we're hurtling towards the age of IoT, artificial intelligence and machine learning at warp speed, when it comes to content marketing, email is still an incredibly powerful tool. In fact, welcome emails alone prove incredibly effective.

With digital technologies, collecting and analyzing online data is easier than ever. Every business should be using digital analytics to some extent, as it can provide valuable insights into consumers’ wants and needs. Digital analytics tools, like Google Analytics, can help you sift through the data to turn data points into actionable steps towards a more user-friendly business model.

The Internet of Things (IoT) is changing the way we interact with our surroundings in a huge way, forging monumental changes in both the professional and consumer world.

“People ignore design that ignores people

It’s nearly the end of the year and as such, it’s a time to look back on some of the incredible digital developments we’ve seen emerge or evolve during 2017.

Advances in technology have made communication simpler than ever, reducing barriers of distance and spanning across borders and time zones. Technology therefore holds great potential for improving communication in a context where today’s workers currently spend approximately 80% of their time collaborating with colleagues in meetings, over the phone, and through email.

As we hurtle towards an even deeper, broader, more sophisticated and increasingly opportune age of digital transformation, it’s essential that someone is able to steer the ship towards long term success. And if that’s you, there’s little doubt that you have an colossal task on your hands.

VR, The New Reality? We sat down with Camillo Weinz, Strategic Innovation Manager, Digital Products at TUI Group to take a look at what the future of VR holds for retail and marketers can take advantage. 1. What is the current landscape of VR in marketing?

For those of you that don't know, HubSpot is an inbound marketing agency at the forefront of digital transformation and an entity that taught us how by embracing the right mindset can benefit us in a big way.

In a time where targeted data reigns supreme, the likes of Google Adwords is gold dust to the modern business, big medium or small.

Digital technologies have fundamentally transformed the ways in which businesses operate. No longer do we need to wonder who our customers are or how they think – we can use the wealth of data available to unlock the keys to customers’ wants and needs.

“It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker, it has to be ‘us with them'” - Tim Brown

In this day and age, the power of digital technology flows through the veins of almost every young consumer or budding professional.

WHAT IS DIGITAL DISRUPTION?

Without a doubt, the digital sector is one of the world's fastest-growing job markets with new roles being created and existing roles being developed all the time.